The MIT Enterprise Forum of South Florida, the Enterprise Development Corporation and the YoungArts Foundation invite you to enjoy a detailed walkthrough on how to capture meaningful data and draw insightful conclusions to help guide your businesses’ decision making for both online and offline operations.
At the event, Alex Wall, an Internet strategist at Roar Media and certified Google Analytics expert, will provide a hands-on workshop exploring Google Analytics and how this dynamic platform can help boost your marketing initiatives and take your business to the next level.
[av_heading heading=’How can your business stand out amidst all the chatter?’ tag=’h3′ color=” custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
By making intelligent marketing decisions informed by the power of Google Analytics data.
Workshop attendees will get a look at several analytics case studies and will learn how to:
- Define Web Analytics
- Identify Your Key Performance Metrics
- Tag and Control Traffic Sources
- Optimize Content Based on Visitor Behavior
- Gather, Segment and Analyze Visitor Demographics
- Setup and Measure Goals and Conversions
- Communicate High-Level Data Analysis to Decision Makers
- Answer the questions that you need to make effective business decisions
[av_heading heading=’“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, the father of modern advertising.’ tag=’h3′ color=” custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading] Never has this statement been more true than it is now.
Companies compete in a crowded landscape where the average consumer is bombarded with up to 20,000 marketing messages a day. New communication channels and technologies have disrupted the traditional advertising model, and multi-million dollar campaigns have fizzled where agile, insightful innovators have taken control of the medium.
This is your invitation to leverage your data to shape decision making.