The Future of Informed Decision Making: A Google Analytics Workshop

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April 29, 2014 @ 6:00 pm – 9:00 pm
National YoungArts Foundation
2100 Biscayne Boulevard
Miami, FL 33137
April Broadwater
305-403-2080 x 110

The MIT Enterprise Forum of South Florida, the Enterprise Development Corporation and the YoungArts Foundation invite you to enjoy a detailed walkthrough on how to capture meaningful data and draw insightful conclusions to help guide your businesses’ decision making for both online and offline operations.

At the eventAlex Wall, an Internet strategist at Roar Media and certified Google Analytics expert, will provide a hands-on workshop exploring Google Analytics and how this dynamic platform can help boost your marketing initiatives and take your business to the next level.


[av_heading heading=’How can your business stand out amidst all the chatter?’ tag=’h3′ color=” custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]

By making intelligent marketing decisions informed by the power of Google Analytics data. 


Workshop attendees will get a look at several analytics case studies and will learn how to:

  • Define Web Analytics
  • Identify Your Key Performance Metrics
  • Tag and Control Traffic Sources
  • Optimize Content Based on Visitor Behavior
  • Gather, Segment and Analyze Visitor Demographics
  • Setup and Measure Goals and Conversions
  • Communicate High-Level Data Analysis to Decision Makers
  • Answer the questions that you need to make effective business decisions
[av_team_member name=’Alex Wall’ job=’Account Executive, Roar Media’ src=’’ attachment=’2066′ description=’Alex Wall, Internet Account executive at Roar Media has amassed a respectable following as a thought leader and innovative strategist in the digital marketing space. She focuses on the importance of consumer behavior, conversion optimization, applied analytics and big data, and search engine and social media marketing, among others. She has consulted for New England banks, Silicon Valley startups, and a British community-building initiative funded by Prince William. Quadruple certified in Google’s advertising and analytics platforms, Alex has lectured on digital advertising breakthroughs at Emerson College, Rutgers University, Mashable’s Social Media Day, Digital Atlanta, and more.’]

[av_heading heading=’“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, the father of modern advertising.’ tag=’h3′ color=” custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading] Never has this statement been more true than it is now.

Companies compete in a crowded landscape where the average consumer is bombarded with up to 20,000 marketing messages a day. New communication channels and technologies have disrupted the traditional advertising model, and multi-million dollar campaigns have fizzled where agile, insightful innovators have taken control of the medium.


This is your invitation to leverage your data to shape decision making.


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